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During the table below, it is possible to see that Though Advertiser one has the lowest greatest bid, they've the very best High-quality Score, that means their advertisements are given priority with regards to placement through the advertisement auction:
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Additionally it is really worth noting Brownstein deliberately misspelled ‘Googling’ by transforming it to ‘Gooogling’, as advertisers can't Typically bid on trademarked terms.
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The terms used were being generic keywords and phrases for instance ‘mobile phone’ and ‘cell phone deal’. Even though these were being significant for Vodafone since they characterize their immediate product or service blend, these phrases are Usually dismissed as doing beyond their Value-for every-acquisition target.